M·A·C believes in a vision of equality, acceptance and inclusion for all who identify as women.
Meet some of the fearless women who bring this vision to life and explore the looks that make them feel most empowered.
A VISION OF
EMPOWEREMENT
National Artist Charlie puts her own technicolour twist on the smoky eye – expressing her attitude, defiance and playfulness through an unexpected take on a classic look.
STEP 1: Press Eye Shadow in Memories of Space into inner corners.
STEP 2: Sweep Eye Shadow in Mint Condition across lids with a 213S Brush.
STEP 3: Pop Eye Shadow in Triennial Wave into outer corners with a 217S Brush.
STEP 4: Add a smoky effect to outer corners with Eye Shadow in Power To The Purple.
STEP 5: Volumize lashes with In Extreme Dimension Lash 3D Black Mascara.
“TO EMPOWER WOMEN, NOT ONLY DO WE NEED TO GIVE WOMEN A VOICE, BUT WE REALLY NEED TO LISTEN.”
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Eye Shadow
Eye Shadow
Eye Shadow
217 Synthetic Blending Brush
Eye Shadow
In Extreme Dimension 3D Black Lash Mascara
A VISION OF
WOMEN
Senior Artist Ines feels empowered as a mother, wife, sister, friend and Artist when she uses makeup as a tool to channel her own vision of femininity.
STEP 1: Create a warm base with Paint Pot in Groundwork.
STEP 2: Amplify your eye shape with Fluidline in Blacktrack, and line lower lash lines with Technakohl Liner.
STEP 3: Craft a lifted wing using a 209S Brush and intensify with Eye Shadow in Nude Model.
STEP 4: Sweep lids with Eye Shadow in Nude Model and blend out with Eye Shadow in Shady Santa.
STEP 5: With Duo Adhesive, apply #43 Lash to inner lashes for volume and #43 Lash to outer lashes for extra drama. Finish with a coat of In Extreme Dimension 3D Black Mascara.
STEP 6: Volumize brows with Big Boost Fibre Gel in Stylized.
STEP 7: Add metallic shine to lids with Eye Shadow in L.E.S Artiste from the Art Library: Nude Model Palette.
Pro Longwear Paint Pot
209 Synthetic Eye Liner Brush
Eye Shadow
Eye Shadow
Duo Adhesive
In Extreme Dimension 3D Black Lash Mascara
Eye Brows Big Boost Fibre Gel
Art Library: Nude Model
A VISION OF SELF-
EXPRESSION
National Artist Hyelim uses her face as a canvas to express all the sides of her personality. Explore the look that makes her feel most empowered.
STEP 1: Line upper lids with Technakohl Liner.
STEP 2: Draw out beyond the lash line and along the crease to shape a dimensional wing with 24-Hour Brushstroke Liner.
STEP 3: Define Lashes with Extended Play Gigablack Lash Mascara.
STEP 4: Swipe on a nude lip shade such as Satin Lipstick in Myth.
STEP 5: For an added sparkle under the eyes stick on your own gems or use Glitter in Silver Stars.
Pro Tip: For superior adhesion, apply with Duo Adhesive.
“THROUGH THE STRENGTH OF MAKEUP, I HAVE THE POWER TO EXPRESS MY TOUGHNESS, MY SEXINESS, MY INNOCENCE AND MY SELF-CONFIDENCE.”
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Brushstroke 24-Hour Liner
Extended Play Gigablack Lash Mascara
A VISION OF
ACCEPTANCE
Senior National Artist Gisel creates a nude smoky eye and beautifully groomed brow – mixing natural with glamourous for a look that proudly shows off her bold Latina identity.
STEP 1: Fill brows with new Eye Brows Big Boost Fibre Gel and shape with Great Brows.
STEP 2: Sweep Eye Shadow in Royal Rendezvous into creases with a 217S Brush.
STEP 3: Smudge Eye Kohl in Teddy along lash lines and craft a wing with 219S Brush.
STEP 4: Add dimension to the winged liner with Eye Shadow in Shady Santa.
STEP 5: Curl lashes with Extended Play Gigablack Lash Mascara.
STEP 6: Pop inner corners with with new Dazzleshadow Extreme in Joie de Glitz and Jingle Ball Bronze.
“EMPOWERMENT IN WOMANHOOD MEANS THAT I CAN CELEBRATE MYSELF AND FEEL GOOD IN MY OWN SKIN, EVERY DAY.”
SHOP THE LOOK